GOOD NEWS STUDIO · ABOUT
We operate on a core belief: optimism is a strategy.
The Studio
Good News Studio is a venture studio and creative company that builds brands, media, and technology for founders, institutions, and its own ideas.
We advise on strategy, produce media that moves people, design and build digital products, and create experiences that stay with people long after the room empties. We also build our own ventures, from SaaS platforms to ecommerce properties.
We believe optimism is a strategy. Not a mood, not a brand voice. A genuine operating principle that shapes how we approach every brief, every build, and every room we walk into.
Founder
Rachel Wilkins
Rachel Wilkins founded Good News Studio after fifteen years building at the intersection of art, technology, and culture. She has been a featured speaker, MC, and moderator at leading global conferences and guest lecturer at top universities and institutions. Her work has been featured by The New York Times, The Wall Street Journal, The Huffington Post, and TIME.
She has advised founders, nonprofits, and institutions on strategy, brand, and emerging technology. Rachel has been recognized as a 40 Under 40 leader by Business Equality Magazine, named a Woman of Influence by the New York Business Journal, and awarded a New York State Assembly Citation for Outstanding Leadership.
She currently serves on the TIMEPieces Council, the board of the Global Mental Health Task Force, and the advisory board of the Lake Nona Impact Forum.
Rachel Wilkins is one of those rare, multi-talented people whose range is unmatched and a genuine advantage. She is exceptional at anything she puts her mind to.
Rachel bridges art, technology, media, and social impact with ease, and brings heart, rigor, and vision to everything she does. She's someone you want building, shaping, and amplifying what matters.
Chief Brand Officer, TIMEThe Team
Small by design. Selective by necessity.
Good News Studio brings together strategists, designers, technologists, storytellers, and media producers — working alongside a wider network of specialists. Every project gets real attention from people who genuinely care how it lands.
What We Bring
Brand Strategy
Positioning, messaging, and the thinking that shapes everything downstream.
Applied across TIME, MoonPay, Coinbase, and the Chopra Foundation.
Media Production
Livestream shows, podcasts, editorial, and content built to move people.
Produced 200+ episodes of The Good News Show with TIME's TIMEPieces community.
Digital Builds
SaaS products, websites, ecommerce platforms, and apps built end to end.
Built Audri, Ever So Well, and HALP from concept to launch.
Experience Design
Events, activations, and installations that leave rooms changed.
Activated art and culture programs for CityKids Foundation and Mural Arts Philadelphia.
Technology Advisory
AI, emerging technology, and go-to-market strategy for what's next.
Advised institutions and startups on AI, Web3, and emerging technology.
Venture Development
Original ideas taken from concept to launch, built by the studio.
Audri, Ever So Well, and HALP — built from concept to launch.